Serving startups: Defining the next decade of logistics

The definition of business has changed with the times. ‘Startup’ is now more than just a hot word, it’s a term that has defined a whole new generation of individuals, affected economies of countries, and is in the course of changing human beings’ habits as we know it. Impacting societies in ways not possible a few decades ago, this new culture of business brings with it, an equal set of challenges. Logistics being one of them.

The flip side of convenience
Entrepreneurs are constantly discovering new ways of reaching consumers, thanks to the power of the internet, product and service demands are skyrocketing, not just in metro cities, but practically all around the country. This dream offering of doorstep delivery by clicking a few buttons brings with it, the monumental challenge of getting the product delivered of course. The backend of this convenience is riddled with daily on-ground challenges like
– Multiple parties interacting with each other for a single delivery, often for the first time, no scope of uniformity in operations
– Cash on delivery type orders cause a lot of unpredictability and unnecessary expenses to the sellers
– Saturated marketplace for logistics and vendors is dealing with competition, rather than focusing on innovation.

The evolution of logistics
Given that so much has changed on the business side of things, the logistics industry itself has had to make a hard shift to adjust to the new scheme of things. This shift, or evolution as one may call it, is driving the overall strategy of these companies in a very different direction than what prevailed just a decade ago. The repurposed R&D divisions now work on not only long term innovations, but quicker, short term strategies like route optimisations, customer care automations and other such ideas that have a quicker turnaround time. As the client base expanded, so did the offerings. Due to a higher standard of service demand, the modern logistics company now creates tailored logistics solutions that are designed to cater the very specific needs of an organisation, accounting for factors like company size and position in growth cycle, amongst others. This also leads the way to the idea of strategic partnerships that help both parties leverage each other’s strength whilst advancing their market push.

Technology as an in-built supplement to people
We, at Pridel have spoken extensively about technology’s role in the modern logistics’ organisation, because as the driving force of virtually every possible operation, technology has become the predominant requirement. We however believe in a very unique approach to adapting technology, which we practice through our own strategies and with our clients across the world. We’ve maintained the fact that technology, whilst important, is, and always should be a strong supplement to the core of logistics, that is people. People drive the organisation and it’s relationships with clients, and it is people who operate and evolve the vast network of infrastructure that makes any global logistics service possible. In this context, the role of technology has to be to support the people and make their job easier than ever. This is what enables logistics companies to work with newer, younger companies at every level, from operational to strategic.

These points cover what we believe is the beginning of a whole new model that will redefine the next decade of logistics. We are moving into an era where logistics companies will serve as the backbone to modern, fast moving businesses with equal grit and agility. Serving customers at a rapid pace and constantly evolving based on direct user feedback, we are excited to be at the forefront of this new decade of global logistics.


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